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I'm an Art Director with a strong background in Motion & Graphic Design. I specialize in creating concept-driven work that brings depth and purpose to visual identity across all forms. My experience in social media, notably leading Nike accounts at an ad agency, has given me a keen insight into social media trends and niches. My key strengths are leadership & concept ideation. My favorite tools are after effects, figma, nomadsculpt, and illustrator (:
✦Email me✦ to schedule a call. Let’s discuss your needs and explore how I can add value to your project, whether through my services or by directing you to another resource!
SERVICES
Art Direction
Social Media
Consulting
Strategy
Brand Identity
Motion Graphics
Deck Design
Packaging Design
& more
HOBBIES
Jewelry Making
Tennis
Dance
Pilates
NIKE: TRUTH OR AIR
As a crucial team member, I played a significant role in pre-production art direction, which involved creating mood boards, curating references for set design, props, and styling, selecting talent and directors, storyboarding, and contributing to the initial art direction pitch. This collective effort was pivotal in securing the Air Max Day project.
In post-production, I assumed a central position in design and art direction, overseeing task delegation, guiding asset creation, maintaining design system integrity, making content selects and markups, and ensuring cohesion across all visual elements, including photos and videos. This collaborative approach resulted in the approval of a compelling 4-part episode series exploring Air Max models alongside the launch of Air Max Dn, creating an immersive experience for Nike enthusiasts and historians.
Through meticulous curation of set props and engaging storytelling across platforms like Instagram Stories and the grid, we crafted a narrative that resonated powerfully with our audience and client.
- ART DIRECTION
- ASSET CREATION
- VISUAL IDENTITY
CORTEIZ X NIKE SPORTSWEAR
This project entailed a collaboration with UK streetwear brand CRTZ, founded by visionary British Nigerian designer Clint 419, with the goal of generating excitement and offering NikeSportswear's audience an exclusive front-row experience. As the lead, I oversaw the art direction, filming, editing, and production coordination for the Nike x CRTZ Airmax 95 Pink Beam shoe launch.
From assisting in pre-production by crafting mood boards to being on-site filming and conducting interviews, my role encompassed a wide array of responsibilities. This included selecting talent, directing shots, and providing art direction during filming, as well as guiding post-production efforts by assisting in video art and design direction, making photo selects and edits, and curating video selects for the editor. Through meticulous curation and swift editing, our resulting content surpassed NikeSportswear's average reels and grid posts, resonating deeply with CRTZ's dedicated fan base and effectively capturing the electrifying atmosphere of the drop on a 1 day turn around.
- ART DIRECTION
- PHOTOGRAPHY RETOUCHING
- VIDEOGRAPHY
NYLON X E.L.F.
Designed a pitch for the new NYLON X elf collaboration, featuring an eye, lips, face kit along with the latest issue release. The client desired a concept that evoked the Y2K era. This aesthetic is characterized by a mix of futuristic and retro elements, incorporating bold, playful, and experimental designs.
- DESIGN DIRECTION
-
PRODUCT DESIGN
- GRAPHIC DESIGN
Sharp Soft Studios
Sharp Soft Studio was designed to fuse daring creativity with delicate sophistication, bringing brands to life in a bold yet thoughtful way. The concept centers around balance—exploring contrast to craft work that resonates deeply while challenging the status quo.
The visuals developed for Sharp Soft Studio are intended to stand out: playful yet refined, striking yet clean. The mission is simple—create impactful design that is sharp yet soft.
- BRAND IDENTITY
- STRATEGY
- ART DIRECTION
- MOTION GRAPHICS
NIKE YOGA (NIKE WELLNESS)
The @nikeyoga account, created in collaboration with Nike and D1a, aimed to demystify yoga for Gen-Z and yoga-curious athletes. We worked together to develop an inviting and inspiring platform, sharing stories to make yoga more accessible. I contributed to production, designing digital assets, and played a major role in creating the nikeyoga zine, distributed to the Nike team before the account was sunsetted. These key philosophies and design decisions also influenced the creation of the @nikewellcollective account.
- EDITORIAL
- PRODUCTION
- DESIGN
Designers: Fiona Ye, Jenna Salvadore
NIKE: CORTEZ
A proof of concept image gallery for Nikesportswear's grid carousel post. The gallery showcases AI-generated images featuring original visuals to promote Nike's new Cortez shoe colorway. Drawing inspiration from the shoe's rebellious, fresh, and youthful qualities, we utilized generative tools and traditional imagery to encapsulate the essence of freshness through an urban lens. Inspired by elements like fruit stands, park grass, and condensation on cold drinks, this approach creatively highlights the Cortez shoe's appeal while embracing cutting-edge AI technology.
My role encompassed creating mood boards, pitching concepts, editing assets and photos, selecting images, and providing art direction. This comprehensive involvement ensured client satisfaction and built trust in our ability to deliver impactful visual campaign concepts.
- POST ART DIRECTION
- DIGITAL COMPOSITING
- PHOTO RETOUCHING
Creative Direction: Grant Gulla
Photography: Yohance Burton
NIKE: EXPRESSIONS
As a contributor to the Nike Expressions Spring 2023 campaign, we crafted a collection of expressive styling stories that redefined newness and injected fun into fashion. Collaborating with the Style Council, we produced 10 engaging reels and stills for various platforms, including .com, email, and app, as part of an integrated marketing campaign.
My responsibilities primarily revolved around pre-production art direction, where I curated mood boards, mockups and proof of concepts to convey our ideas for the pitch. Additionally, I actively participated in the creative process, offering insights to explore the narratives and ensure each styling story authentically represented Nike's fashion-forward vision. The project's outcome was helped establish Nike as a trusted voice in fashion and showcasing its dedication to embracing novelty while having fun. Featuring @Reignjudge,@tiaraina, @cynthiaxcervantes, @miyakobellizzi, @yasminmoonmoon.
- PRE-PRODUCTION ART DIRECTION
ONOKA STUDIOS
Coming from an ancestry of Samurai, Swordsmith, and Kannushi, I seek to bridge my connection to my Japanese roots while embracing diverse experiences and experimenting with new concepts. Onoka Studios specializes in making locally sourced, sculptural silver accessories. I created and founded the practice, my pieces are informed by my background in graphic design, rooted in my multicultural background spanning between Tokyo, LA, and NYC.
- CREATIVE DIRECTION
- VISUAL IDENTITY
- PRODUCT DESIGN
- DEVELOPMENT